The transmission rate of visible light communication (VLC) system remains lo w due to the low bandwidth performance of the light emitting diode (LED).Therefo re,a VLC transmitter,which consists of a chip on boar d (COB) packaging LED lamp integrated with hybrid modulation technique,is presented.With a 16-level pulse amplitude modulation(PAM) scheme,the transmission rate of the VLC system is enhanced by about four times.In addition,it also c an be directly compatible with the pulse width modulation(PWM) dimming control sche mes, which can control illumination levels to suit for indoor lighting and communicat ion. Then,a video transmission system is simulated through MATLAB software.The results show that with the same signal-to-noise ratio (SNR),the LED based on COB packaging with hybrid modulation technique has lower bit error rate (BER) compared with the traditional system which is con troled by a single LED that is either ON or OFF modulation.Without increasing the bandwidth of the device,the qualit y and the data transmission rate of the VLC are improved.